Marketing Management

Instructor: Heather Odle

Email: hlane@k12.wv.us

The Marketing Management program of study focuses on careers that formulate policies and direct the operations of businesses and corporations, nonprofit institutions and other organizations. In smaller firms, the owner or chief executive officer may assume all advertising, promotions, marketing, sales and public relations responsibilities. In large firms, which may offer numerous products and services nationally or even worldwide, an executive vice president directs overall advertising, promotions, marketing, sales and public relations policies. 

Marketing Management

Open to Students in Grades 9-12

1 Year to Complete Program

Students Scheduled for Periods 1-3/AM or Periods 4-6/PM

Courses
0422 Marketing Principles
0426 Cross Media Marketing
0425 Marketing Applications
0428 Marketing Work Experience/Internship

Certifications & Credentials
A*S*K Business Institute, Digital Literacy, NOCTI, WV Welcome

Embedded Credit
Transition ELA for Seniors 4013 for Completion of Four Required Courses 0422, 0425, 0426, 0428

College Credit
Free EDGE Credit 3-6 Hrs. for Completion of CTE Program at any Community & Technical College in West Virginia

Bluefield State University-3 Hours
MRKT 210 Principles of Marketing

Concord University-3 Hours
BGEN 105 Intro to Business

 MARKETING EMPLOYMENT OPPORTUNITIES

 CURRICULUM MAP

If a student has already completed a course that is in a one-year program of study, they will be assigned an elective course number in that block so courses will not be duplicated.

There are advanced courses available in every program for completers. Approval for advanced courses is at the discretion of the Director. Please fill out the Advanced Course Request form and return it to MCTEC.

ADVANCED COURSE REQUEST FORM